Building campaigns that connect culture, community, and content.

Praytell Agency

Social and PR Strategist (Pinterest, Sally Beauty, Neosensory, Destination Canada, No Kid Hungry, Ruffles, and more)

Developed and executed cross-platform brand and media strategies for consumer-facing and cause-based clients. At Pinterest, led influencer programs and real-time trend content. At Sally Beauty, crafted educational product content for digital channels. For clients like Neosensory and Destination Canada, supported brand launches, experiential campaigns, and editorial storytelling aligned with accessibility and cultural discovery. Collaborated with key influencers including singer-songwriter Goapele to bring brand messages to life.

The Salvation Army

Devisional Media Relations Specialist (Alabama, Louisiana, Mississippi)

Directed storytelling campaigns for 50+ service units across the South. Handled press strategy, crisis communication, and donor engagement messaging. Developed and distributed branded media kits, increased visibility of community-based programs, and nurtured partnerships with local news outlets.

University of Southern Mississippi

Communications & Marketing Strategist (GA)

Led communications for the College of Arts & Letters, producing newsletters, media advisories, and promotional content. Coordinated branding for events and academic programs, resulting in a 25% increase in newsletter open rates and higher student engagement with departmental opportunities.