Strategic Storytelling for Brands, Causes, and Communities

I’ve worked across corporate, nonprofit, and creative spaces—designing and executing strategy that’s clear, culturally relevant, and rooted in connection. From managing influencer activations for Pinterest to handling crisis communications for The Salvation Army, I bring a people-first approach to storytelling.

At Praytell, I helped launch high-impact campaigns for Pinterest, Tres Agaves, No Kid Hungry, Mark Levinson, and Destination Canada—using real-time trend insights, influencer partnerships, and thoughtful content planning to drive results. My work landed clients in major outlets like Rolling Stone, AARP, and Travel + Leisure. I collaborated closely with creative teams and influencers like Goapele, Kate Voegele, and Valeria Jacobs to build campaigns that didn’t just perform, but resonate.

For The Salvation Army, I led media relations for 50+ regional units across the South, balancing mission-driven messaging with real-time crisis communications. I drafted press releases, managed outreach, and partnered with community media to amplify stories of impact. During this time, I also supported grant writing efforts and internal messaging for development teams.

At The University of Southern Mississippi, I worked as a communications strategist for the College of Arts & Letters, crafting editorial content, coordinating newsletters, and boosting open rates by 25% through thoughtful messaging and consistent voice.

I've also worked as a consultant and freelancer—helping organizations like Animal Rescue Fund of MS, Mississippi Spay and Neuter, Millsaps College and others shape their internal and external communication strategies. From executive communications and stakeholder reporting to performance optimization through Google Analytics and Sprout Social, I thrive at the intersection of message, mission, and media.